"To date, MITEM has demonstrated the value of its products, generated an international base of blue-chip customers, dominated target market segments, and completed two acquisitions so far this year. Some marketing fundamentals have been in place, but essentially the company has been trading on the strength of its reputation - almost by word-of-mouth alone. Martin's in-depth understanding of MITEM, and expertise in the global integration software market, gives him the ability to have an immediate and dramatic effect on our business."

Gale Aguilar
President and COO
MITEM


 
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MITEM Corporation Appoints Vice President of Marketing

Fincham brings deep market understanding and international experience
to support MITEM's rapid growth

MENLO PARK, CA (16 June, 2000) - MITEM Corporation, the leading provider of legacy integration software for conducting real-time eBusiness, today announced the appointment of Martin D. Fincham as vice president of marketing. Fincham was previously the managing director of MITEM (Europe) Limited, responsible for MITEM's operations in Europe, Middle East and Africa. As a key member of the corporate management team, based at MITEM's world headquarters, Fincham will develop and implement MITEM's strategic global marketing plan.

"To date, MITEM has demonstrated the value of its products, generated an international base of blue-chip customers, dominated target market segments, and completed two acquisitions so far this year," said Gale Aguilar, president and COO of MITEM. "Some marketing fundamentals have been in place, but essentially the company has been trading on the strength of its reputation - almost by word-of-mouth alone. Martin's in-depth understanding of MITEM, and expertise in the global integration software market, gives him the ability to have an immediate and dramatic effect on our business."

Fincham was originally the founder & managing director of Alchemy Computing, establishing MITEM's presence in Europe in 1994. MITEM acquired Alchemy in April 2000 and Fincham became managing director of MITEM (Europe) Ltd. During those six years he pioneered the distribution of middleware and EAI tools to the European market, and secured major blue-chip customers for MITEM in the UK, France, Italy and Switzerland. A recognized expert in the EAI industry, Fincham is a sought-after commentator and public speaker. Prior to founding Alchemy, he held technical, sales and marketing positions at various computer software & services companies. He began his career as an engineering apprentice at British Aerospace.

"As a software marketer, it has been gratifying to raise MITEM's status in Europe from unknown to that of thought-leader for the non-invasive approach to integration. I will repeat that success for MITEM in the domestic and other international markets." he promised. A bold statement perhaps, but one that is in keeping with MITEM's history of employing a bold marketer with the ability to re-write the rules. The company's first marketing executive was Geoffrey Moore (of "Crossing the Chasm" fame) whose books are now required reading at Stanford, Harvard and MIT.

Contact:


MITEM Corporation
Andy Nelson
650.323.1500
pr@mitem.com

###



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